Using Overture/Yahoo To Get Website Traffic
Overture or now known as Yahoo because of Yahoo’s takeover,
was the original inventor of the use of the P4P or Pay
for Performance.
Overture saw that the internet was fast becoming the easiest
and most convenient way to shop, and advertising was going
to hit at an all time high because of the many businesses
in the arena.
To get a person to go to your site rather than others, it
needs to be very visible. Providing ads that could direct
potential consumers and customers to your site would allow
you to have an increase in traffic as well as sales.
Yahoo provides a service that can put a site or company’s ad
in their sites that can be shown when certain keywords are
inputted.
Yahoo offers a chance for any company to increase their traffic
by using their services. With more people being aware of your
site, there would be more traffic and visitors to your site
given the chance to view your pages as well as your products.



