We have read all the great comments by all of you and have come to a decision as to who the winner of the free TheCopywritingSecret.com Home Study Course is!

Congratulations to Stephen Metcalfe for his very well thought out comment. We will be contacting Stephen to notify him as the winner. Here is what he posted in the comments section of the free audios post here on the blog…

Stephen Metcalfe said,
November 13, 2006 @ 5:50 pm

I’ve been studying these audio’s and reviewing the case-study before and after websites to help me understand what Henry Gold has released as the CopyWritingSecrets.

Henry has given us great examples of website businesses that tend to “fall into the trap” that most marketers fall into. They fail to fully understand the true meaning of copywriting. Most marketers have used colorful banners and almost “hype-type” written phrases to present their products; such that most salespages almost look like the same template was used. They’ve even just bundled unrelated items or bonuses together in an attempt to lure their prospects into buying. However, instead of people feeling compelled to buy, most people end up feeling confused mainly because the “message” at the beginning of the sales page had changed direction towards the end of the sales page. Prosepctive customers get confused as to understand why they are needing a certain component of the product.

The basics of the copywritingsecret was dicussed as

TRAFFIC —> CONVERSION —> SALES

This has been encompassed into the PRESENTATION of your product or service.

But, in essence it’s more than this. Internet marketers need to treat their product and sales page as a Business such that they must know who the Target Market is …. you need to be more focussed and need to be specific with what we write to target the people who are looking for our product. We must create a vision for our company or business; instead of it being a one-time-event. The presentation needs to be focussed into what your customers needs and wants are. And how your product (solution) can meet their needs.

Within the presentation sales page, we must never fall into the illusion of distractions. Such as unnecessary graphics, too much color, big unneccessary headlines and also multiple unrelated bonuses.

Essentially, we need to focus in on what our business is & who specifically our target audience is. Then we need to position ourselves as experts in our field. We need to be seen as being credible.

Our presentation must flow from one component to the next and truly convey the beneficial reason why our prospective customers will buy. So that, when they reach the end of the salespage, then there is only one thing left for them to do …. which is to purchase your product.

We must also not rely on using old outdated methods such as joint ventures as marketers become too “tired” of the “same old thing” with mutliple promotions to effectively the same lists.

We must create a long term vision for our business.

WHY DO I NEED THE COPYWRITING SECRETS?

This course has come out at exactly the write time for me. I’m currently in the process to release a sales message for my business (I didn’t include the url to my business as it’s now currently under review) and I need to re-address the whole focus and target market of my audience. My focus has been changed now from being too generalised (people looking to make money from home) to actually being focussed driven (How my business can help people to improve their health). I need a subscriber base of people specifically looking to improve their health …… which is now more focussed than what I had before. This will result in a higher conversion rate.

However; I need to fully absorb all the components of thecopywritingsecrets and this is why I need to win Henry’s thecopywritingsecrets. Because it will definitely take my business to the next level by giving me the exact tools that I need to promote my message the correct way ….. instead of being lost in the “noise” of incorrectly designed salespages.

I’d like to thank Henry for revealing so must within his blog. In itself, I could have easily have paid $97 for the information I have learnt thus far.

For reading my post, thank you and Have Yourselves a Great Day.

Regards,
Steve.

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