"HENRY GOLD IS A MARKETING GENIUS"

Instant Solution

In this society, we always stubmble upon things
like “Quick, Fast, and Instant Solution”. You may
even heard people say things like:

“Give me What I want and
  I will Give You What You Want”

-> This is WHY when you go to the airport, the
  clerk may ask you IF you would like to upgrade
  your seat for an addition $25.72.

-> This is WHY when you go to Starbucks, the
  clerk may ask you IF you would like to make
  it venti for only 31 cents.

-> This is WHY IF you go to 7-11 convenience store,
   you will see on the freezer instant noodles,
  instant chicken, instant meals, and much more.

Everything that has to do with “INSTANT” sells.
This is why you see Internet marketers start
selling Instant websites, instant software,
instant ____ (Fill in the blank).

= = = = = = = = $20 OFF = = = = = = = = = =

3,125,279 Impressions Per Year!
16,000 new TARGETED subscribers every month
150,000+ members daily broadcast
7,000 - 8,000 unique visitors per day

Click: http://HenryTop100Resources.com
(Take a look at the site. Wild stuff.)

= = = = = = = = $20 OFF = = = = = = = = = =

In fact…

When you see an advertisement where the marketers
said… “You can INSTANTLY generate $5,000 per
month on Auto-Pilot, people just buy it right
away” They don’t think TWICE. They simply
GET IT right away.

So, why is it important for US as marketers to
focus on an Instant Solution?

Why is it important for us as marketers to GIVE
people what they want?

It is simple, really! In fact, let me give you
an example on this:

Let’s say you go to McDonald. You wanted to buy
four pieces of Chicken Nuggets. You paid your
$1.58 and clerk give you the pan and four frozen
chicken nuggets to cook it yourself.

“What will your reaction would be?”

Of course you will say things like… “Hey, I
paid you $1.58 for COOKED four pieces nuggets.
I didn’t come here to fry it myself”.

I know this scenario seems odd to you.
However, it does prove one point that everything
that does not consist of Instant Solution will
NOT sell.

Let me give you another example on this:

You go the computer store and buy Microsoft
office software for $359.00 Inside the software,
the GENIUS, Bill Gates, gives you the instruction
how to build the Microsoft Software from scratch.

He talks about how to put up the font, how to
make the system recognize some letters so that
the format of your contents will be professional.

Will you love Bill Gates for that?
Will you want to buy the software?

Absolutely NOT!

So, why is it that even though you know that you
WHAT people truly want is an instant solution, you
simply give them e-book with the THOUGHT of upselling
them for other part of the contents?

Many people that I have encountered told me that
may be they should just sell e-book about certain
subject, then upsell them with something bigger
later on.

I asked them… “Why NOT give them a complete
solution?”

“Why NOT give them A Complete System
  in Place of What You Want Your
   Audience to Have?”

For example:

If you are teaching people how to lose weight,
why not give them complete guidance, a blue
print, checklist, video tutorials, step by step
system how to lose weight.

You can include exercise plan.
You can include recipes.
You can include community forum.
You can include nutrition plan.

In fact, you can include anything you want to
make your product the ONLY SOLUTION people need
to lose weight. If you look onto the Conquerlords
“Home-Study course” at:

http://conquerlords.com/adtrackz/go.php?c=cldeal

It talks about setting-up your website.
It talks about list building.
It talks about email marketing.
It talks about joint Venture.
It talks about strategic alliances, pay per click,
article marketing, and much more.

It also includes checklist, videos, step by step
blue prints, examples, and much more. Furthermore,
it also includes all the case studies I used to
help my students to generate $2,517.82 per week
business.

If I didn’t create it as an “Instant solution” for
people to BUILD their businesses on Auto-Pilot,
I wouldn’t be able to sell more than 1,000 copies
by now. The best part is….

  ”I have NOT yet asked do a heavy
   promotion on this campaign”

The questions are:

(1) Are you focusing on what people want? OR
(2) Are you focusing on what you think people want?

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Related Posts:
Brutal Facts
Price War
Quality Vs. Quantity
Three Email Marketing Mistakes
Lifestyle and Discipline


1 Comment »

  1. Isyaias said,

    April 15, 2009 @ 9:53 pm

    Hi Henry,

    This is great revelation post. You are writing down what you are doing. Instant Solution is on this post, do you?

    Nice trying.
    Be blessed.

    Isyaias
    http://www.isyaias.com

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