By looking at the squeeze page above, you know that it
is a tool that you use to receive as many subscribers
as possible.

The problem is….

        “How do you get your visitors to enter
                      their information?”

How do you make them say “GOSH, I have to get what this
website give me or I will regret it?”

In this web 2.0, with so much garbage being introduced
by so-called NEW gurus, you need to be on the EXTREME
side. It means that you need to be extremely aggressive,
extremely persuasive, and extremely convincing.

If NOT, there is ONLY one way to go, out of business
just like the rest. (No hard feelings, but this the true
reality of business)

Now, let’s talk about this for a moment…

There are many people who would like to COMPETE with us
on the giveaway. They told us that they are able to stay
head-to-head with 117 campaign, where they are able to
receive more than 50,000 subscribers in 30 days.

However, until now, NONE of them survived. None of them
really want to do a giveaway campaign, as they claimed
that there is NO money in it. There is NO WAY they are
able to compete with the PRO. (Of course, in this case
is Henry Gold)

I do NOT blame them.
I do NOT want to comment on it.
I do NOT want to say bad things about them either.

All I know that the giveaway is REALLY not their
passion at all. They used that as a tool to build
a list and then WENT BROKE. PERIOD.

Because of this reason alone, it all comes back to me
on giving them the direction of what the next step should
be on giveaway. I know it is pretty cool to stay in my
position.

This is WHY I’ve decided to share with you squeeze
page techniques you have never seen before. I know that
when you can calculate this very carefully, it is ONLY
a matter of time before you are able to get 50,000
subscribers in 30 days.

Here is the FORMULA:

   “Targeted Traffic + Squeeze Page = Subscribers”
 
When you see this formula, it is similiar with the
money flow chart on lesson #1. The only
difference would be the squeeze page (instead of just
conversion).

When you use this formula itself, you know that it’s
all about:

(1) How much traffic you bring in?
(2) How many people enter their information?
(3) How many subscribers you receive?

Let us break it down even further, ok?

Let’s say… You want to receive 50,000 subscribers. The
very first thing you need to do is NOT the traffic.
 
       (YES! You heard me, traffic is NOTHING!)

Instead, it is the conversion. It means that you need
to know if you send 100 targeted people to your squeeze
page, how many people will actually enter their personal
info to your database.

When you know that there are 20 people out of 100
visitors enter their information, it means that your
squeeze page has a 20% opt-in rate. This is pretty LOW
in standard.

The question is…

         “How can You Get 50,000 Subscribers
                           in 30 days?”

With 20% rate, you need 250,000 unique visitors.
With 30% rate, you need 166,667 unique visitors.
With 50% rate, you need 100,000 unique visitors.

Since the calculation is very obvious in this case,
we know that INSTEAD of chasing for more visitors
to your site, why NOT chase for higher conversion
for your squeeze page, right?

50% conversion is way too easy. In fact, I have even
done 76% opt-in rate based on my countless testing in
the last four years.

                “How do you Increase Your
                    Opt-In Rate to 56%?”
 
Simple.

How do you do that?

(1) Your FREAKING Headline.

    Stop focusing on free stuff or shouting in your
    headline with the WORDS “FREE FREE FREE”. It is
    crappy. I have tested that many (many) times. It
    is just garbage. It lowered down my conversion by
    500% — NO JOKE.

    How do you do things differently?

    Focus on WHAT they are going to get. With so much
    hype, your headline will have to give them a straight
    forward answer or they leave your site.

    Example A: Download my free report on how to make
                      a lot of money fast. Guarantee!

    Example B: How to HACK Into Any Business You Want
                       With This Powerful Secret Weapon.

    Example A is the typical amateur marketer will use
    to attract others on signing up on their squeeze
    page. However, a successful marketer will use a
    different concept.

    What is it? Specific benefits they will receive,
    but incomplete. How is that possible?

    When you read example B, I mentioned about a
    powerful secret weapon that allows them to HACK
    onto any business they want to. In their minds,
    they wil want to know WHAT secret weapon?

    How do they HACK into any business?
    How can they do things differently?
    Worse, they are scared to be hacked as well IF
    they do NOT know the secret weapon.

    In other words, it brings an anxiety to the table,
    where they’re afraid that IF they do NOT know the
    secret, they will have a problem.

    This is what we call “the power of curiousity”
   

(2) Ask Questions.

    Did you ask questions in your squeeze page?
    Did you make them feel there is a problem in their
    business?
  
    Why asking questions is IMPORTANT?

    Think about this. In our life, we all have a lot
    of basic problems. However, we just do NOT want to
    admit things until other people point it out to us.

    When we ask questions to the visitors of your
    site, you make them stop and think IF they truly
    have the problem or not. If you do, most likely
    everyone does, what happens next?

    They are curious to find out the solution to their
    problem. This allows you to make your audience
    want to read further on the solution they have
    in their business.

    This is what we call “The power of engagement”

(3) Benefits of What They will Receive.

    As your visitors are very curious on what the
    SOLUTION to their problems are, they will look upon
    you for direction. In other words, if you have a
    solution (which you do), they will definitely want
    to get it from you.

    This is WHY you need to sell them on what the
    bullet point benefits are. Make sure that on each
    benefit that you have written down on the site, will
    provide them with a CLUE.

    Example A:
    How to make money with web 2.0.
   
    Example B:
    The “dirty truth” about Web 2.0 domination, and how
    it will lead to the chaos in any Internet business.
    — NOTE: This is extremely scary. Many marketers
    have consulted with us, to make sure they can AVOID
    the chaos in their businesses.

    As you can see in example A, there are many people
    who have talked about how to make money with web 2.0.
    It is just becoming so generalized, where your secret
    weapon is no different from other experts.

    However, when you look at example B, with the NOTE
    part, where I told them that many marketers have
    consulted with us, it makes them FEEL that the
    information that I am sharing with them is more
    solid then the rest.

(4) Sell Your Visitors The Opt-in Form.

    Instead of just giving your audiences the opt-in
    form with the HOPE they will enter their information
    to your database, you MUST sell them. How?

    Simple.

    Find out their worries.
    Reaffirm to them what they are going to get.
    Tell them the privacy policy.
    Tell them about a secure submission.

    Basically, the more you convince your audiences
    that their personal information is safe with you,
    the higher your chances to get them to opt-in to
    your database.

(5) Testimonials. (Feedback from people who love you)

    Below the opt-in form, give them one last reason
    for them to say YES to opt-in on the form.

    By completely removing their doubts about entering
    their personal information, you are just making
    them say to themselves words like, “Hey, this guy
    loves the information, I should do it too”.
 
    In fact, based on my testing, by adding testimonials
    on the system, I have added an extra 10% sign-up
    rate to my squeeze page. It means that it is an
    EXTRA 10% revenue for your business.

SEVERAL WARNINGS:

(A) Don’t give people resale rights.

    DUDE! That garbage I am referring to is the
    freaking resale rights people are giving away on
    this planet. Those folks do NOT know what the heck
    they are doing.

    When you start giving away resale rights products
    as a way for them to opt-in, you are destroying
    your business in TWO WAYS:

    (1) They think you are FULL of garbage.

          Many people lose their credibility online by
          simply giving away garbage. When you start
          giving away garbage, you will end up in the
          disposal of the web 2.0.

          The FOLKS on the $7 product knew that fact,
          but kept ignoring with the hope that making
          an extra $7 will add 2 gallons of gas to their 
          cheap cars.

    (2) You can’t sell high price product.

          When you give away resale rights, people will
          judge you as the folks to go to for cheap price
          products.

          When you suddenly sell a product for $97, they
          will scream NO. I am not getting that garbage
          from him again. PERIOD.

          However, when you focus on quality reports or
          products from the beginning, they will say YES
          to any products you offer at any price. This
          allows you to FOCUS on quality products, not
          just cheap prices.

(B) Don’t Hype Your Subscribers, but Feed Their Minds
      and Soul.

      You can fool people one time, but you will lose
      them forever. When the trust is broken, there is
      NO WAY you are able to recover back. — Of course,
      in a few situations you could.

      However, it takes much more energy to recover,
      rather than doing the right things from the very
      beginning stage.

      In other words…

      If you can not provide certain stuff, don’t make
      it up. If you can’t do certain things, do NOT
      promise them at all. After all, each customer that
      loves you will spend $100,000 in their lifetime.

      By focusing on each one of them carefully, it will
      be much easier to get customers for life rather
      than having a whole bunch of angry folks in your
      business, right?

Once you understand how the squeeze page strategy works,
your next step is to implement the secret I have shown
you on this lesson carefully. WHY?

I have tested the same secret that I share with you
to receive 56% opt-in rate on 117 campaign.

            “What does it mean to receive
                     56% opt-in rate?”

It means that I only need 89,285 unique visitors to
receive 50,000 subscribers. When my focus is SOLID
on getting that many visitors to my site, there is
NO WAY I would not make the campaign successful.

WHY are my competitors blaming me?
WHY are my competitors afraid of me?

Simple too.

They FOCUS most of their time on getting as many
people as possible to promote their launches, where
they FORGET that the key to a successful 117 secret
is not in the launch, but in the squeeze page itself.

And, this is exactly what I will be teaching you guys
on http://117secret.com

Success is YOURS,
Henry Gold