Since I reached my success on utilizing the power
of “117″ secret in December 19′ 2004. I have become
a threat ICON. People say things that when Henry Gold
runs his giveaway campaign, we should stand ASIDE.

In addition, I also remembered that ONE marketer was
doing his giveaway campaign recently HEAD-to-HEAD with
mine. Guess what? He FAILED miserable. Not only did he
give up, but he also lost a total of $30,000.00.

       (I know, it is a lot of money to lose!)

They BLAMED ME, saying that Henry Gold ruined the WHOLE
giveaway campaign. We shouldn’t compete with him. We
should just wait until he doesn’t run his giveaway
campaign, before we proceed with ours.

The question is…

            “Am I The Cause of The Failure
             on Their Giveaway Campaign?”

Absolutely NOT!

You see… Running a giveaway campaign REQUIRES you
to understand the “117″ secret.

          What the heck is the “117″ secret?

Before I tell you all this, I want you to understand
that I have been testing the IN-N-OUT of giveaway
campaigns since Dec 19′2004, where I made my first
breakthough to receive 25,000 subscribers in 14 days.

The secret is based on WHAT I call…

It has “FIVE” different elements to tap and focus on.
However, once you master each one of them very
carefully, your growth is limitless.

I don’t care who is RUNNING the giveaway campaign.
I don’t care who your competitors are in your market.
I don’t care what industry you are into.

However, I do know that ONCE you inject the “FIVE”
different elements I am about to show you, no ONE
will stop you from receiving tens of thousands of
subscribers in a very short period of time.

Here are the “FIVE” different elements you need
to focus on:

(1) Viral Marketing
(2) High sales conversion on a one-time-offer (OTO)
(3) Free publicity for strategic alliances
(4) Low volume of support
(5) Create potential buyers

Let me explain each one of them very carefully, ok?

#1: Viral Marketing

Even though I am a big fan of free traffic, I am also
a big believer in word of mouth advertising. This is
what all marketers refer to as, “viral marketing”.

You see, it is extremely easy for us to receive traffic
from our partners. However, as soon as our partners
stop sending traffic, our sales and subscribers totally
DRY UP. When I saw this major problem with the giveaway,
I decided to work very hard to find out what I could
do differently on my NEXT campaign.

How can I get partners to promote MORE?
How can I get members to tell others?
How can I quadruple my subscribers during the event?
How can I still receive subscribers and sales even
though the major event is over?

This is the reason WHY we are able to receive 50,000
subscribers during the event all the time, regardless
of whether we have a fast or slow start.

#2: High Sales Conversion on a One-Time-Offer

This is the most challenging component to work on. I
spent TWO years of my time trying to figure out how
I could have all those freebie seekers purchase my
one-time-offer (OTO). What will make them say “YES”,
when the REAL focus was all about getting free products
on a giveaway campaign?

How can we make sure that they are TRULY hungry buyers?
How can we make people REALIZE that they need our offer?
How can we change their mindset from getting free products
to buying the OTO?

Should we educate them about the OTO?
Should we force them to buy our products?
Should we just keep telling them to “buy, buy, and buy”?

Since the incoming cashflow is the most important part
on running a successful business, I’ve done many different
methods of OTO. I changed the offer. I’ve tested out each
part very carefully. Basically, I did everything I could
to make sure that the campaign is as profitable as possible.

#3: Free Publicity For Strategic Alliances

Our partners are our bread & butter. Their success are
the GOLD in the giveaway. This is the reason we focus
most of our energy to giving free publicity to our 117
alliances. We know that when our partners work hard,
they will be rewarded hard as well.

The question is: “How do we do that?”

          “How can we give our partners the
           free publicity they are looking for?”

We can’t just endorse them all the time. If there are
more than 1,000 partners asking us to endorse them, we
are DONE. Our subscriber lists would be diluted. This
is WHY we are being forced to find other alternative
solutions for our partners. In addition, the exposure,
itself, has to be better than just through email
endorsements.

In other words, instead of focusing on the number of
members who opened up our email, we worked on the
system that allows our partners to receive exposure
from all the members. It means that when we received
50,000 members, our alliances will be famous in front
of those 50,000 members.

This is the reason WHY many partners become very famous
online after 117 campaign. You’ve heard about Socrates
Socratous. You’ve heard about Tim Knox. You’ve heard
about Jeremy Gislason. You’ve heard about Rammakant
Sarda. You’ve heard about this new guru and that new
guru all the time.

Where do they start? Why do they become famous after
117? Simple. It’s all about the free exposure we give
them through our giveaway campaign.

#4: Low Volume of Support

Trust me. You may think this is nothing. However, if
you were in my position and had to answer 3,000+ emails
in 72 hours, you would cry out loud. Worse, freebie
seekers are extremely demanding. They don’t want to
spend any money, yet they shout at you as if they are
the biggest customers on earth.

When I did my very first giveaway, I almost wanted to
quit at that time. I felt that I was underappreciated
by those members who just kept asking so much of us,
while we worked like a dog during Christmas and New
Years. (Yep! 18-20 hours a day)

Worse, when we did our second launch, people had even
started new threads bashing us on the forums saying
things such as, we were NOT answering their emails on
purpose, while our support team was overwhelmed with
keeping up with all the support tickets.

The problem is: How do we reduce the support?

       “How do we make sure that we satisfy
      the need of our members, while keeping
                the support volume down?”

We tried many different ways.
We tried many different angles.
We tried many different systems.

We worked on every part of the giveaway to make sure
that we minimized our support, while keeping the
download rate to the highest level. This allowed us
to both satisfy the customers as well as the partners
who participated on the campaign.

#5: Create Potential Buyers

How do we get freebie seekers to buy?
How do we accumulate potential buyers?
How do we make them know that they are NOT on our site
for just free products?

One of the biggest turn offs on doing giveaways are,
marketers making an assumption that there is no money
with freebie seekers. We agreed with it until we changed
our member’s mindset to motivated buyers.

This is what we call, “The Bait System“. It means that
you need to find one little hook that will make people
want to buy your product(s). It also means that once
you change the switch in the brain of your members
from the beginning stage, they will become your loyal
customers.

It’s that simple!

Once you know all these factors that make up a
successful giveaway campaign, all you need to do is
to do MORE of it. EXPAND each of them very carefully.

This is EXACTLY what makes one fail and one succeed.
It has nothing to do with the competition, whether
you like it or not. Instead, it is all about how far
you want to GROW on your giveaway.

This is EXACTLY what I am going to show you at:
http://117secret.com

It is SIMPLE.
It is straight-forward.
It is easily duplicated.

Go for it!
Success is YOURS,
Henry Gold
The JV Giveaway Legend