What are freebie seekers?
What are potential buyers?

Throughout my entire career, especially after running
giveaway campaigns for more than four years, many
marketers who follow in other’s footstep make an
assumption that there is NO MONEY on giveaways.

When I heard this WHOLE story itself, it makes me
wonder whether I was doing the right things or not
in the giveaway industry.

There are “TWO” types of people on the giveaway:

(1) Freebie Seekers
(2) Potential Buyers

Let me explain each one of them very carefully, ok?

(1) Freebie seekers.

    Very demanding.
    Very low buying rate.
    Expect to be treated like a king.

    Basically, I categorize this type of subscribers
    as a D class. Why is that?

    They don’t want to buy any of your products, yet
    they flood your support with a whole bunch of
    requests, such as: Where is my free product?,
    Why should I keep entering my email addresse
    all the time?

    When you meet this type of subscriber, it is
    similiar to spending your time on serving people
    who just don’t know how to appreciate your
    hard work. They don’t care whether you have
    expenses or not, yet they want to be treated
    as if they are a big shot.

    In conclusion, they don’t mean business.

(2) Potential Buyers.

    High buying rate.
    Less demanding.
    Understand that business is business.

    They are the subscribers that I categorized as
    a A and B class. HOw is that possible?

    They don’t just shout or yell at your support,
    as they do understand that IF they want to be
    treated seriously, they need to be a customer
    first to a business.

    In addition, when you deal with them or pick
    up their phone calls, they wouldn’t start shouting
    at you (Most occassions). They just care that
    you solve the problem ASAP.

    They buy. They understand the rules. They know
    that business is business.

The question is:

          “How do We Get Potential Buyers
               on a Giveaway Campaign?”

How do we make them understand that they are NOT
on your giveaway site for free products?

Think about this. Freebie seekers cost marketers
thousands of dollars of unforeseen expenses. They
are just people who make a lot of noise, yet, they
have NOT even bought anything from you.

This is the REASON we want to eliminate that in our
industry. We WANT people to know that when they come
to our site, we are NOT free providers. Instead, we
are doing business.

Here are “FEW” steps to create potential buyers:

1. Don’t Advertise as a Giveaway Campaign!

   This sounds weird, but it is true. 99.99% of the
   marketers who run giveaway campaign will advertise
   things like, “FREE, FREE, and FREE”.

   When you do this, most likely you do, you are DEATH.
   In addition, you are going to see a whole bunch of
   people that scream at you on the free stuff you
   promise them.

   Furthermore…

   When you start endorsing your product to this type
   of audience, your sales on any other products in
   the future will NOT result onto a significant
   impact at all. It means that people will choose
   to unsubscribe instead of buying your products.

2. Hit Members With Valuable One-Time-Offers.

   You see… Many marketers who host giveaways are
   selling stuff like private label rights (PLR) or
   resale rights products. When you do this, you are
   killing your chances for success.

   You create a mindset in the mind of your fresh and
   new members that you don’t mean business.

   For example:

   Just say you are running a giveaway campaign. When
   people see your one-time-offer for $19.97, the
   first thing that come up in their minds are you are
   just a small corporation.

   What happen next?

   When you start selling products for $97, the expect
   that your products MUST be FIVE TIMES better than a
   $19.97 price point. If it is NOT meeting their
   expectation at all, chances are they will ask you
   for a refund.

3. Create a Pricing Standard.

   Your customers view you based on the price point
   you offer them on each product that you sell. What
   do I mean by that?

   For example:

   If in the beginning of your campaign, you create
   a standard of $97 for each product that you sell,
   impulsively your customers expect your price point
   on other products that you sell, should be $97 or
   higher.

   Now… Let’s say one time, you price your product
   at $7.00, they won’t buy it at all, as they think
   it must be a crappy product of some sort.

   How is that possible?

   Let me say this very seriously, ok?

   Many customers know that my minimum price point
   is $97.00. However, many gurus told me that I should
   test out the price of $7, as it is a standard in the
   industry.

   Even though I really didn’t like to do it, I tested
   it out. The result… “It was a BOMB“. I made roughly
   about $600.00 compared to $10,000 on the price point
   of $97.00. Amusing, isn’t it?

Once you know all these factors of running a successful
giveaway campaign, all you need to do is to start
running your own giveaway campaign.

Of course, all those steps I am showing you can be
found at: http://117Secret.com

It is SIMPLE.
It is straight-forward.
It is easily duplicated.

Go for it!
Success is YOURS,
Henry Gold
The JV Giveaway Legend