Price War
Many small business owners are NOT able to keep
up with the price wars that all the top gun guru
recently play with. When you release a product
at the price of $97, the elite marketer will
drop it down to $7.95.
When you release a coaching at $4,997, the elite
marketers will slash the price to $2,997 with
much better features. This causes a lot of trauma
and drama among small business owners.
They have 24/7 support line.
They have a faster service.
They have better features.
They have a discounted price compared to yours.
What makes it even worse is…
Regardless the amount of time you into
competing with them, you barely stay above the
water. This is WHY many marketers seem NEVER
get ahead. They fight, they lose hope, and
they quit all together.
Why is this happening?
What should you do to prevent this situation?
(1) You have to ACT FAST.
Run if you have to. Fight if you have to.
Do NOT slow down. Do NOT lose your hope.
Do NOT give in to JUST enough.
You get to ask yourself what it will take
to stay ABOVE everyone else. EVEN if you
need to put more features, DO IT! Even if
you need to slash the price, DO IT!
Even IF You need to sleep late and catching
up on the deadline, do IT. This is HOW you
can stand above everyone else. Regardless
how hard it will be, you need to know that
your competitors are WORKING passionately
to make you feel miserable.
What is your chance for survival if you
ACT slow? If you think that tomorrow is another day? ZERO!
(2) You NEED to focus on QUALITY.
If you have seen my membership site at:
http://mybusinessin20minutes.com/
Even though I put in the set-up fee of
$7.95, the sales conversion of the website
is as high as 12.8%. This is MUCH higher than average. WHY?
I focus solely on quality first. I give
the members MORE of what they need to
build their own website in 20 minutes
or less. All they have to do is follow
the step-by-step tutorials I have provided
to them inside the members area.
(3) You NEED to focus on getting TESTIMONIALS.
OF course, this is very important. With the
age of web 2.0 where people will interact
with each other all the time, people are
VERY sensitive of other people say about
your product or service.
If you go to:
http://mybusinessin20minutes.com/
I FOCUS on growth. I FOCUS on getting the
results from each client I work with. At the
same time, I focus on getting as many
testimonials as possible.
This is WHY you can see all the heart felt
testimonials from my members at:
http://mybusinessin20minutes.com/
Some of them said things like they make
an extra $1,200 in 1 week. Some of them
said that they get 60 subscribers per day.
(4) You NEED to focus on growing ONE business.
Do NOT work on two projects at the same time.
DO NOT FOCUS two different businesses at the
same time. It will DESTROY you. PERIOD.
I don’t care HOW intelligent you are.
I don’t care HOW smart you are.
Everytime business owners tell me that he
has more than one website, they tend to
struggle to monetize from each one website.
They have NO CLUE that when you create
diversion, you are killing the GOOSE
that produces the GOLDEN EGG.
For example:
IF your product is giving you an EXTRA
$5,000 per month (50 copies @ $97 each).
Wouldn’t you be stupid to stop the goose
to produce more golden eggs?
What you need to do is GROW the business.
Make it bigger. Make it larger. Give your
full attention to how to IMPROVE your
existing product.
Don’t go overboard and ignore your existing
goose JUST because you see other businesses
are more lucrative than yours.
(5) You NEED to create business that you can sell
the very next day.
Trust me on this. You don’t have 100 years in
this world. Even though the NEWS kseep saying
things like the WORLDS oldest man is 113, it
does NOT mean you will live that long.
Ok, I am NOT trying to say you are going to
reach eternity tomorrow. Instead, if one day
you said you have decided to retire for good,
you can simply sell your business at a VERY
GOOD PRICE.
How do you define good price?
You see, successful entreprenuers will only
want to pay a good price to BUY your business
IF your business will grow on its own without
them having TOO involved.
It means that they shouldn’t have to worry a
sudden DROP in the revenues of your business
after you sell the business to them.
For example:
Let’s say you have a membership site that gives
you a revenue of $50,000 per month. The
entreprenuer wants to make sure that IF they
buy it from you for $1,800,000.00, the revenue
of your business will NOT drop drastically.
How do you do that?
“You need to create a system in place”
-> It means that IF the members need support,
they don’t need to YELL at the new owner,
as the customer support will handle the JOB.
-> If the members need the weekly updates on
the members area, the new new owner will NOT
have to worry as the webmaster of the company
will do the JOB.
-> If the affiliates need their commissions,
the accountant will do the monthly payout.
-> If the retention of the website is down from
paying members, the new owner will not have
to worry as the traffic manager will generate
800 new members per month.
-> If the members need questions answered, the
new owner can sleep at night as he knows that
the project manager will handle his JOB.
-> And much, much more. — Basically, the new owner
will OWN a business that is sustainable for long
term growth instead of having to work IN the
business when he took over.
These five steps are what we use in our business. Before
we launch ANY campaign, we focus our time on planning,
create a startegic system, as well as the PLAN of selling
the business to other companies.
This way, as soon as we launch the campaign, we KNOW the
direction we are going to take to BUILD the business, where
it will RUN without our involvement.
It is aggressive.
It is BOLD.
It is unpredictable.
This is WHY our competitors are NOT able to keep up with
our campaign. This is because as soon as they try to copy
what we do, we are already on the next step. This is HOW
you do it. This is HOW you become successful. This is WHAT
you MUST do to become successful in business.
Now…
As part as of the helping you even further, I have decided
to give you a free coaching program, where you are able to
learn the basic strategy on building a successful business
online in 20 minutes.
You can get it at here:
http://mybusinessin20minutes.com/
(It’s Free. You really need to get it now!)
We will WORK together on building your website.
We will WORK together on getting your subscribers.
We will WORK together on making your first dollar online.
Best of all, you will be in the POSITION of DOING
the right things for your business. I don’t care
whether you are JUST starting or you’ve been struggling
to DEATH on making money online.
At the END of this 30-day bootcamp, I am 100%
confident that you will change your perspective
about making money online.
Go ahead and grab your seat now at:
http://mybusinessin20minutes.com/
(It’s Free. Get it now before we close the door!)
Success is YOURS,
Henry Gold
The “JV” giveaway legend
If you enjoy this post, subscribe to the Free Henry Gold Newsletter
Related Posts:
Brutal Facts
Quality Vs. Quantity
Three Email Marketing Mistakes
Instant Solution
Lifestyle and Discipline





jackie Malcolm said,
August 15, 2009 @ 1:03 pm
Hi Henry,(If I may call you, Henry)
Thanks for giving me some good ideas. I was up most of the night reading and thinking about your email that you sent me. I wrote the answers down to the questions that you asked me.Thank you for steering my thoughts in right direction.
I am a very focused and creative person when I want to be. I wear my heart on my sleeve because that is whom I am. I can also be brutally honest too and agressive which is not really accepted in this world for a woman! I played ice hockey for years. IF you want to understand me than you will have to accept for whom I am also.I am also open for suggestions just as I hope you are too! No one is perfect not even you!
Thanks for you time and effort and I do appreciate what you are saying.
You may have the big money, the fancy cars, travel and all the girls you want, but to be brutally honest with you, that does not impression me. Things like that has never impressed me even when I was younger. I truly care more about what inside your mind and your heart!
I have not had the opportunity to read your second email that you have sent me, but this is where I am at. I would love to email and have you ‘coach’ me but you must be ready for my brutally honesty also.
I as sound asleep when I came up with my answer to your questions. I could not sleep until I wrote down my ideas. I was up for hours writing them down. I am truly excited about them. Thanks to you.
Now, this is where I am, firstly, I would love to bounce my idea off you before I publish it on my blog. Not because I am looking for you approval, but because I feel I owe you for making my mind go in that direction. You see, I did have a rough week but it sure made me learn something. Sometimes you have to go into the valley to end up on the top of the hill!
So are you willing? I will let you think about it and I won’t even charge you for the FREE info!
Sincerely and Respectfully,
Jackie Malcolm
P.S. I am very excited about this, I will read your second email and see what that does for me!
Thanks again for your time, effort and ideas! Have a good day and take care!
P.S.S. Is Gold your real last name?
Elsa said,
August 16, 2009 @ 7:28 am
After reading this post, I realized that I need to grow my existing website. I was going to jump into another business opportunity, but I realized that I need to grow what I’ve got in the first place. Thanks