"HENRY GOLD IS A MARKETING GENIUS"

Quality Vs. Quantity

One day, around 12:15 PM, I went to a buffett
restaurant in my town, as it advertised 38 dishes
for ONLY $5.99. I was so thrilled with the offer
that I decided to RELEASE my hunger.

When I went inside the restaurant, I was in
SHOCK. There were only a couple of people
there beside me. I asked myself “How could
it be?” It wasn’t making any sense.

So, I decided to investigate further. When
the waiter arrived on my table. He didn’t
ask me if I would like to have “Water or
Tea”, he just told me to go to get the
foods now.

I was like… “OK”.

When I looked at the food, many of them
were empty or burnt.
I asked the waiter that
IF he could add some food. He didn’t say
a word and went inside the kitchen.

After he got in the kitchen, I was no longer
had the appetite because the food that I
ate were too dry. Some of them were too
salty. Not only I was disappointed, but I
also told the waiter that I needed my check.

Suddenly, the waiter became RUDE.

You told me that you wanted extra foods.
Now, you are leaving. He said that somewhat
loud that made me somewhat embarassed. Since
I knew that it would be a waste of my time
to FIGHT with him, I decided to let it go.

I still gave him a good tip, but I knew
in my heart that I wouldn’t come back to
the place anymore.

The essence of this story is very simple.
Quality in your product comes first. It
doesn’t really matter how many additional
packages you are giving away:

“Quality Comes First”

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IF the essential satisfaction is NOT there,
regardless how many additional bonuses that
you are giving away, people will walk away
from it every single time.

Think about this, ok?

Let’s say IF this restaurant changed the
dishes. Instead of focusing on cheap price
and high in quantities. It focuses on the
quality of each dishes.

When people eat the food, they LOVE it.
They love the taste, the juicy meat, the
feeling, the treatment from the waiter,
and all those good stuff.

Are they willing to pay more?
Are they willing to go for less dishes?
Are they willing to come back for more
of the buffett in the future?

Absolutely!

The problem with most business owners are,
they want a quick fix. They think that by
lowering down the price, people will come
back for more.

They think that by increasing the quantity
and compromising the quality of the food
people will come back for more. The truth
is…

“There is a lot of RESTAURANTS in China Town
  closing their doors right now”

They live by the principle of being cheap
and high in Quantities. One of the restaurants
I used to go to closed down its business after
25 years.

The ONLY things that they did to survive
in the business were… “Two lobsters for
the price of $14.95″. I was also thrilled
with the offer. I went there with couple
girls. When we ate the lobster, it was all
burnt. They stirred fry it like CRAZY so that
all the taste were gone.

Since that time, I never went back to the
restaurant again. I KNEW in my heart, they
will close down the business for good.

The problem we do face is…

“How do we FOCUS on Quality?”

How do we make sure that we do NOT go for
a cheap pricing?

How do we make sure that we serve the
customers while we are still maintaining
each product that we come out with?

It all comes down to “systemization”.

Of course, I am referring to the four
step process that I have mentioned many
(many) times at:

http://conquerlords.com/adtrackz/go.php?c=cldeal

(A) Traffic
(B) Conversion
(C) Systemization
(D) Networking

When you have all these processes in place,
you do NOT need to worry about ways to drive
traffic to your website, ways to convert
visitors to sales, and etc.

It is all automatically DONE for you. This
is WHY many of my students become truly
successful online. This is HOW they are able
to generate a $2,517.82 per week business
on Auto-Pilot.

It all comes down to systemization process.
This is WHY many big businesses are able to
FOCUS on the quality of each product they
sell, regardless of the quantities itself.

They KNOW that ONCE they have the system in
place, the quantity of each product that
they sell is all about sweetening up the deal
to put people into their marketing funnels.

When you download your home-study course at:
http://conquerlords.com/adtrackz/go.php?c=cldeal

You will know the EXACT system many top
marketers in the world used to create
hundreds of thousands of dollars every
single month on Auto-Pilot.

Go ahead and download them right now!

It has changed my life. (Seven years ago)
It has helped many students to become successful.
It has changed my prospective of life.
I am more than confident that it will change your
life in a bigger way.

Success is YOURS,
Henry Gold
The “JV” Giveaway Legend

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4 Comments »

  1. Miss. B.C. Biggins said,

    April 16, 2009 @ 3:42 pm

    thank you for informing me about the business.

  2. joe said,

    April 20, 2009 @ 11:41 am

    Thanks Mr. Henry Gold, you are the best marketer I have been following..Since 5 months..Also this situation happens to me..And I know the big reason why business owner always never have success because they are focusing in the quantity not QUALITY

    Thanks for sharing your thoughts..You are a great help to me..Keep the good work up..

  3. Ken said,

    July 7, 2009 @ 3:59 pm

    Quantity might get them in the door, but quality will keep them coming back. And that can apply to a business or service.

  4. Mengz said,

    August 16, 2009 @ 1:47 am

    Absolutely true - quality should come first before quantity! In any company that wants to succeed its focus should be on quality of the company itself, its products and marketing plan. For me that’s the only key to business success.

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