Three Email Marketing Mistakes
Recently, when I coached my 30-day bootcamp
students, I discovered that some students made
deadly mistakes in email marketing. These
mistakes are so HUGE that when you make them,
there is no way you are able to MONETIZE from
your marketing at all.
You see…
Even though people talk about how you are able
to make money online by sending out emails.
The truth is it is ONLY half true. Email
marketing is NOT just about sending emails,
instead it is HOW you present people with
your offer the RIGHT way.
The questions I want to ASK you is…
“What is the difference betwween
making $2,500 per email Versus
$100 per email?”
It ALL depends on the way you write you
email. In fact, one of my clients has about
100,000 subscribers, but he couldn’t even
pull $1,000 in sales.
However, after some changes I made on his
website, he was able to bring in an EXTRA
$2,000 - $3,000 per email.
How do you do it?
What did I do differently?
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3,125,279 Impressions Per Year!
16,000 new TARGETED subscribers every month
150,000+ members daily broadcast
7,000 - 8,000 unique visitors per day
Click: http://HenryTop100Resources.com
(Take a look at the site. Wild stuff.)
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(1) Your Email needs to be 55 characters
per line.
It doesn’t matter how GREAT your content
is, if your email is longer than 55
characters per line, people will have
hard time reading them.
It also means that even though you KNOW
that the content of your email may have
the information people need and want, IF
they didn’t read it, they won’t be
interested in what you have to offer.
Again, it all comes back to:
“It is not what you think you know.
It is what THEY think you know”
(2) Everything has to be personal.
I hate it when marketers tell you that you
JUST need to tell stories. Seriously, in
email marketing, it is MORE than just story
telling, instead, it is more onto building a
relationship with your audience.
Every email that you send out, whether you
like it or NOT has to start with story FIRST
about what you went through, your pain, your
achievements, how you helped others, and etc.
This is HOW you are able to bring the closeness
between you and your audience. This is HOW
they know that you are able to HELP them
with their situations they are GOING through
at that moment.
(3) You MUST stand as an expert.
There is NO buddy to buddy stuff in email
marketing. People don’t listen to followers.
They listen to people whom they respect, trust,
and have integrity.
If you don’t stand as a leader, I don’t care
how GOOD your product is, it will NOT sell.
For example:
Back in 2005, one of my students put himself
as a regular “JOHN DOE” in front of his
audience. Every single time he told others
to purchase something more than $7, people
would start shouting at him.
They said thing like… “You are no longer
my buddy”.
When he came to me, I asked him to change
the way he approached his subscribers.
Instead of telling the audience that he was
getting advice from a certain expert, I asked
him to reword it to He was brainstorming a new
secret project of his with a certain expert.
Though it looked like a simple concept, it
has helped him to generate tens of thousands
of dollars every month, instead of just a few
hundred like it used to be.
When you FOCUS your email marketing based on three
simple concepts, you will see a tremendous amount
of results from your email marketing campaign. NOW,
I am NOT the ONLY one who has benefited from email
marketing, but many of students have done the same
thing in the last five years online.
One of my students who has mastered the system I put
up on “Module #6″ of conquer lords home-study course
at: http://conquerlords.com/adtrackz/go.php?c=cldeal
She has dramatically increased her business by MORE
than 517.83% literally overnight. This is the reason
why I strongly encourage you to download it right
now at:
http://conquerlords.com/adtrackz/go.php?c=cldeal
(Read Module #6 page #23 where I talked about the
power of recommendation)
It has changed my life. (Seven years ago)
It has helped many students to become successful.
It has changed my prospective of life.
I am more than confident that it will change your
life in a bigger way.
Go for it!
Success is YOURS,
Henry Gold
The “JV” Giveaway Legend
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Leila said,
April 15, 2009 @ 5:34 pm
Henry, thanks again for all the advice. Can you tell me the best ways to put yourself as an expert?
Evane said,
April 15, 2009 @ 11:30 pm
Hi Henry,
If someone wants to talk to you and ask you some questions, do you set appointments or what do you do? I have asked you to call me several times before but you have not done that yet. How can I talk to you? Thank you
Henry Gold said,
April 16, 2009 @ 1:32 pm
Hi Evane,
You can email to the support at:
http://mysupercoach.com/support.
If this is about consultation on your
business, you need to be one of the
owners of the Conquer Lords Home-study
course.
You can get it at:
http://conquerlords.com/adtrackz/go.php?c=cldeal
Henry,
P.S. Make sure when you email the support, try to clearly define the purpose of contacting me in details. Thank you!