Podcasting is a new approach to direct to ear marketing, I have mentioned a little about this before, just thought
I would brush you up on it again.

Has anyone started to use podcasting, I’ll tell you why you
should, and what could happen to your business if you do.

When Gretchen Vogelzang and Paige Henunger decided to produce weekly broadcasts about parenting and related issues about 2 years ago, they created a site called mommycast.com.

There they posted a little thing called podcasts. Podcasts are audio recordings available for downloads to your home computer.

What’s amazing about this site is what happened. By the spring of 2006, their audience numbered more than 100,000, and they also had major corporations come aboard as sponsors.

At about the same time, a site called rightlook.com, began
producing Internet Radio shows, about how to operate auto
detailing businesses.

This site also took off the ground and soon began to rake
in the big bucks. A single order from this site is as
much as $35,000.00.

There are many more businesses capitalizing on the power
of podcasting.As the business of the internet has proliferated in recent years, so has the power of podcasting.

Am I interesting you yet?

According to some online stats, podcasts started at fewer than 1000 to more than 1 million episodes in just 2 years.

Podcasting is a great way to market yourself and build
targeted traffic, and also is a great viral technique.

Did you know that music, interviews, coaching classes, virtually anything can become a podcast, even audio recordings can be used.

The most successful podcasts are on a free subscription basis.
I’ll repeat that:The most successful podcasts are on a free subscription basis.

If you need info on marketing your podcasts, some pod casters post announcements about their podcast shows on their websites (blogs). Others notify listeners by e-mail of their new shows.

Podcasts are very easily downloaded onto a personal computer and then transferred to an IPod or MP3 player. This allows everyone to tune in whenever and wherever they want, and that’s exactly what you want to grab more targeted traffic to your product.

You will find that many customers of your podcasts, will come back to your site after listening to your podcast for hours the night before. If your podcast is compelling, the customer makes a commitment and sees that you are the right company to choose.

Now you see how powerful podcasting can be?

Just Do IT!

Mark G Roberts
www.makegolfingfun.com
www.golfsecretsuncovered.makegolfingfun.com